Thursday, May 27, 2010

Cynthia - please turn out the lights...

"After approximately 14 years, Cynthia’s last day at Northwave is Tuesday, June 1st. This is Northwave North America’s last day also, as they are moving to a distributor. Please join us at Dad Watsons in Fremont on Tuesday June 1st 5pm for a going away/turn out the lights party. Feel free to forward this to anyone you think might have fun."


Damn, last girl standing. Gonna hit this up to pay my last respects to the brand and all it once was. Good times back then with some good people, that is till the evil stepped in. Here's a little photo tribute to the 6 and a half years of good times we had while at the brand. Thanks Northwave.


Bakoda Kev doing a little Jimmy Driver testing in Salzburg Austria. We drove from Montebelluna Italy for this trip. It took us 11 hours when it was suppossed to take 4. We drank 61 beers along the way between the 4 of us. Great trip from what I remember.
The Sanchez. This was the start of the downfall. The fit was changed from incredible to sucks for no reason at all.
Well this is the reason. This donkey came from Nike and he said the fit needed to be changed to make the boots look more sleek. "Well they don't fit!" "Yes, but they look sexy."
First China boot called the Vintage. Copy of the Kerry Getz DVS. Sold a shitload of them too. SAR's was going on in China so we couldn't go over to quality check em and when we got ours, ALL the laces were too short. We had 8 Hispanics in the warehouse changing 14,000 laces.
Round two of the most successful pro model boot EVER. The KJ.
And the photo we sent back to Italy after the sample arrived. They didn't think it was too funny. I still do.
St. Anton Austria. This was a side trip Hor-Hey and I took after one of the 30 or so meetings we went over there for. 2 feet of new, blue bird, Rad Air Long Board contest and the introduction to Hefeweizen brew. Avy conditions were a 5 out of 5 then and the whole valley avy'd while we were coming down on our last run. It was like watching the Discovery Channel.
George, Harry Gunz and Danni Sappa on that trip. Easy style at the bar. Sappa was on the creep.
The factory in Italy. It was pretty incredible to watch these ladys sew shit up.
Mirka and Anais were two of the cool chicks that worked over there. Mirka spoke broken english and relied on us to teach her new words. When searching for the word that meant the thing you clean your ears out with, we told her the word was "dildo." So she walked around asking for a dildo to stick in her ear.
Anais was a Frenchie that drove us to the mountain after every meeting to shred. She MADE Europe for us.
This is the hotel we always stayed at. Geno is the miserable fuck in all white. "Mista, Mista you want capachino?" was what he'd always say to us. He had good beers and olives at his place.
For the first 4 years or so, the Italians would always schedule a sales meeting during Thanksgiving, so we'd celebrate it over there at this ladys place. She was always drunk as fuck but fried up a mean turkey for us.
Gums would always tear up the rental cars over there. He loved driving in Europe. I liked being a passenger and handing him beers.
The wine bar where Gums spent a grip of $. Vic always got us loaded on Grappa.
Factory steez again.
This was one of the mountain bike chicks that rode for the bike shoes. Paolo something or other.
Reto Lamm, Stephan Grenete and Anais.
Young Hor-Hey and I.
Gums and I outside of Prague. Sooo good.
Thanks Mr. and Mrs. Piva for the good times. Good luck in Oklahoma, I hear it's the capital of snowboarding.


15 comments:

  1. i had '05 (i think?) vintages in leather, they were sick. 2 sizes too big, but sick.

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  2. Best 3 years. I bitched, drank, and laughed the whole time, and worked with rad peeps....except PK, of course. Ciao Oklahoma and arrivaderche Northwave.

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  3. my gay ass mtb shoes are that era northwaves...

    and I run six year old snowboard boots from them as well.

    what does "northwave" mean, anyways?

    that golfball Apollo was hotter than Anton Ohno tho 4 sure

    italy is fresh

    i ate pizza today

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  4. Anonymous7:43 AM

    The Sanchez may of been the start, but the Legend with the skinny Toebox was the killer. SO Skinny that it crumpled liners when they were stuffed. The Vintage had potential, but it fealt like cement under your feet, needed some cush in there.

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  5. a man - i got a new pair of less shitty boots you can have.

    Oklahoma....idiots.

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  6. "Northwave" came from the Hood River Sail company. Their Japanese distributer decided to start selling snowboard boots over in the land of the Rising Sun and owned that name so they put it on snowboard boots. The Italians made them the boots and when they saw how many boots they were selling said, "we must sell snowboard boots too!" They registered the name in Europe, didn't have the rights too it in N.America and had a distributer in Japan that owned the name. Thus there was N-boot in the states. Then while we were there, we paid more to the sail board company for the rights to the name than the company was worth AND let them continue to use the name. Thus Northwave owned the name in 2 of the 3 key snowboard markets. The Japs were being a pain in the ass and wouldn't sign over the rights to the name so APX Project was started...

    I could keep going but, I'll leave it at that.

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  7. history lesson, got it. the new shit, "bring it", the future is bright.

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  8. oh yeah, and if anyone wants some stanky as Kj's there's a pair of last gen's molding in my closet for ya... size twentysevenfive, own some history.

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  9. The Falken4:04 PM

    I loved those reset boa's you gave me and those Laker Purple f55's were bomber, still using them today, I just put some Union straps and mag ratchets on them and bling, it's like those were made in 2010 - looking good with my set up.....just sayin....

    Oklahoma.....christ......keep making those good decisions Northwave, its ok, we can take it from here.....

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  10. I used to work for Freemotion Back when they distributed N-Boots, Level, and Nidecker. Bummed when they lost the distribution for N-Boots ( I was out of a job) until I met this bald guy, Johan up at Mt. Hood. The new crew (Yo, Jorge, Gumby, Jered, T-Bone,and Dan) made Northwave and Drake into one of the few relevant European brands in the States. They created something where there was very little before. Was disappointed to see the change in management and very sorry to see the slow decline of a once great snowboard brand. However, this change led to the creation of Union and rise of Coal and Capita. Well done! As I see it, the lights are still on and shining brightly down the street on Commodore way.

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  11. I gotta think that if we had a "Super Team" back then and ran an add with our team manager in a pair of Arnette's that things would of turned out way different.

    Thanks Maxx.

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  12. I got a brand new pair, in the box, Blue and Yellow F50's, never used, signed by the very first Olympic Gold Medalist snowboarder, and Drake team rider Gian Simmon. Ebay?, nahh I'll think I'll hang onto them.

    The Blue and Yellow F50 put Drake on the map. Plaxmol was the shit!

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  13. Ha, awesome. Got the test F50's with the #2 hardwear. Plaxmol....

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  14. The Mistys

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  15. I really like hearing this history stuff from you old goons.

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