On board with totally excellent fashions

I found this gem when I Googled Wave Rave Snowboard Clothing. "Imagine a wild and wacky fashion world where the West Coast sets the pace. Where the latest styles come from Boardheads in Seattle; Aunt Mable's in Hood River, Ore.; and Sneaux in Los Angeles.
Where women wear fleece-lined bras, and high-tech fabrics wear names such as such as Gorilla Skin, Bottle Nose and Razor. Welcome to snowboard country, where the fit vault through the air and shred and rip sideways through killer snow on boards about twice the width and half the length of skis."

Huh???